A Final Conversation That Changed Everything
The day before he passed, we had a conversation I'll never forget. Something in me whispered, "record this," so I picked up my phone and hit record. As if on cue, he looked at me and said,
"Happiness, success, has virtually nothing to do with what you put in your bank. Nothing. Happiness and success is about the quality of the journey. If you enjoyed the journey, then you were indeed successful."
At the time, I had built what many would consider an extremely successful business. But in the wake of his death, that definition felt shaky—unmoored by the loss of one of the most important people in my life, and deeply rattled by the clarity of the message he left me.
Something inside me was shifting.
The Unexpected Calling
In my search to reconnect with my dad, I began turning to psychic readings. Time after time, the message was the same: "You're meant to lead groups of women around the world." I'd smile politely, nod, and quietly tuck the message away, unsure of what to make of it.
But one morning, as I stood under the hot spray of the shower, it hit me like a ton of bricks—a download so clear I could see it as if it were already happening: me, surrounded by a group of my clients, live and in-person. A retreat. I was meant to host a retreat.
Still dripping wet, I wrapped myself in a towel, ran downstairs to my desk, and started mapping it out. Within 24 hours, the vision was alive. A week later, it sold out.
That moment changed everything.
The Ripple Effect
Almost immediately, a quiet knowing turned into a bold declaration: "I need to do this for my clients." They had experienced firsthand the kind of magic that unfolds when people are brought together in an intentional, high-touch environment—where conversations go deeper, breakthroughs come faster, and transformation feels tangible.
It wasn't just inspiring; it was activating. They couldn't unsee what was now possible. One by one, they began weaving retreats into their own business models—not simply as another offer, but as a more powerful, heart-centered way to serve, to lead, and to create lasting impact.
Profit Per Retreat
Generating tens of thousands in profit from a single retreat
Alignment
Working in a way that felt more aligned than ever before
What began as a spontaneous idea—born from a mix of grief and intuition—has evolved into the most powerful, profitable, and purpose-driven work of my life. Today, I have the privilege of helping business owners integrate retreats into the very fabric of their business ecosystems. Not only does it allow them to serve their clients in deeper, more meaningful ways—it also unlocks a pathway to sustainable, abundant profitability.
Where Transformation Happens
These aren't just poetic moments—they're real places where I've retreated with my clients. And in every single one, something powerful unfolded: a return to self, a deepening of purpose, a bold reimagining of what's possible for themselves and their businesses.
For me, retreats have become the most meaningful and profitable part of the journey. They're where I feel most alive. Most aligned. Most at peace. Most abundant.
And if that's not success, I don't know what is.
Street dancing during Aruba's Carnival
Embracing joy and spontaneity in vibrant celebration
Saltwater dips on Florida's east coast
Finding renewal in the healing waters before dusk
Mountaintop breakthroughs in the Swiss Alps
Gaining perspective and clarity at breathtaking heights
About the Author, Erin B. Haag
Erin B. Haag is the creator of Pricing Overhaul® and host of Luxury in Business Retreats® helping entrepreneurs transform their pricing for profitability and financial confidence. A Math nerd and full blooded Capricorn, Erin has 20+ years of experience working with numbers, metrics, and pricing strategies for corporations and private businesses. She combines advanced financial expertise and with a proven system to help entrepreneurs shift their money mindset, maximize earnings, and create sustainable success - all while enjoying travel, wine, and cheese!
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